About This Project

Camilla Ainsworth was runner up in the 2018 season of the UK ‘Apprentice’. She used the show as a springboard to launch her brand ‘MylkPlus’, which started off as an experiment in her kitchen and is now stocked in Holland and Barratt stores across the UK. Camilla was studying Law, but she told us that she was never passionate about it. It feels like she’s found her calling and with no prior experience but a constant willingness to learn and improve she has built a successful brand that is steadily growing.




“In business if you’re gregarious and you’ve got that power to get on with people I think that’s your secret weapon. No one wants to do business with someone who is a bit cold, you have to get on with people. That’s one thing that ‘The Apprentice’ taught me, that I never realised before, but getting on with people is what gets you far and it’s what got me far in the show I think.”


“If you genuinely think you’ll be successful, you will be successful because you’re always looking for things that will make you successful// if you’re thinking about spotting a yellow car, all you’ll see that day is yellow cars. It’s all a mindset thing; you become what you believe you are and that’s got to come down to confidence in some respect and just backing yourself; not being egotistical but just really believing that you’ve got what it takes// I’m a strong believer as well that you become the average of the five people you surround yourself with. And my average five have changed recently because I really do believe that, you’ve got to surround yourself with like-minded people. If you’re the smartest person in the room then you’re in the wrong room!”


“I’m just from Blackburn and I always used to think “oh well I can’t do that because Steve Jobs is special” and he’s not, he’s just a normal person! A lot of people are like “Well, you know, you’re really lucky, you’ve got your own business”, I’m like; I’m not ‘lucky’, I’ve worked really hard for it and you can too. Business isn’t for special people, it’s for everyone.”