About This Project


Madeleine Shaw is a blogger, YouTuber and content creator. She started blogging about food but now also makes content around a bunch of topics, like health, wellness, yoga and happiness.


Madeleine found a love for food, and knew she wanted to do something food related, but wasn’t sure what that might be. Thanks to a passing comment from a friend, suggesting she should start a food blog, Madeleine used YouTube videos to learn how to blog and has built everything from there.


We spoke to Madeleine about how she amassed a huge following on social media, launched three books, managed to avoid negativity and how she balances multiple projects and opportunities.




“I had always been one of those people that didn’t know what they wanted to do in life. At school I was really good at maths, I was the top of my class, so I was like I’ll be an investment banker or an accountant, and all the tests told me that’s what I should do. // I would go up to people and say “what shall I do for a living?’ and people would be like “I don’t know! I don’t know you very well!” but I was always on this quest for like figuring out who I’d be in my career”


“Your thoughts you have in your head become your beliefs. Your beliefs become your actions. Your actions become your habits. Your habits become your life. And I think if we were all more careful about the thoughts we have in our head it will change everything in our lives for the better.”